United Brands Limited was incorporated in Pakistan on March 13, 1965 as Batlay Match Industries Limited under the repealed Company Act, 1913. The company was renamed as UDL Industries Limited on March 16, 1987 and as United Brands Limited, a public limited company on April 5, 2006 under the Companies Ordinance, 1984. The Company is a subsidiary of International Brands Limited, which is the Company’s ultimate parent also. The principal activities of the Company are trading and distribution of consumer goods and allied products